服務熱線:400-8098-313
德資跨國某集團 Marketing Manager 申請該職位 查閱該職位薪酬水平
工作性質: 全職 工作地點: 上海
發布日期: 2023-10-20 13:26:32 薪  水: 30-35萬
招聘人數: 1人 工作經驗: 5年以上
學  歷: 本科
Purpose of the position — Responsible for marketing, business plan/strategy and commercial best practice strategy and execution. — Support growth agenda of base Gases business with strong Marketing activities to promote Linde products/ services and branding. — Develop an integrated marketing strategy involving product and service definition, pricing, branding positioning, communications channel, content and delivery — Form and develop strong relationships with Key Opinion Leaders in Pharmaceutical gas and Respiratory care areas (including hospitals/ authorities) to promote, develop and sell our products and services to meet their needs. Promote and market Linde products and services and establish Linde as the leading brand in respiratory care. — Develop and execute value adding programme and communication with industry key stakeholders e.g. local and provincial government/ authorities, respiratory therapy related association or patient organisation, standards committee — Lead all market intelligence activities relating to Pharmaceutical gases, and Respiratory care in China, to establish leading trends and pre-empt changing landscape including customer behaviour, regulatory/ Healthcare policies, competitive landscape — Develop and maintain a pipeline of new product & services as well as business opportunities for short, mid and long term sustainable growth meeting the needs of existing and/or new Healthcare customers. — Develop Business cases for new products, services and therapies and develop viable business models (partnerships/ channels) to launch successfully. — Ensure commercial best practice is executed to support growth, efficiency and compliance, covering pricing, tender management Principal responsibilities • Lead the Marketing function and develop a strong marketing programme, targeting customers and all key opinion leaders and authorities to drive successful market penetration. • Produce all relevant Marketing material (brochures/ messages & pitch) and organise key events for promotion of Linde brand & product/ services. • Identify and critically analyse new business opportunities and possible revenue streams in line with Local and Global Strategies. Identifies risks, critical success factors and makes suggestions for mitigating these. • Generate a pipeline of business opportunities for new and base business in line with strategy – covering new products and services for target customers • Act as local contact for relevant global experts. Communicate with global Healthcare team regarding latest products, services and market/regulatory to ensure adequate support from Global expertise and resources • Develop and maintain close, mutually beneficial and productive working relationships with Key Stakeholders and Key Opinion Leaders who have an impact on Healthcare industry outcomes. • Maintain effective representation in the Health industry as necessary and develop initiatives through participating in working groups, advisory committees/boards and attending Health industry networking opportunities. • Anticipate and influence customer needs and wants and strive to provide products and services that meet their short/medium and long term needs • Execute commercial best practice and processes to achieve high performance, efficiency and compliance Key interfaces • Internal China Healthcare – Sales/ Regulatory/ Operations • Enabling functions – finance, customer services, operations, Corprate Strategic Marketing • Global Functions – Global Healthcare team; Global Marketing & communications • External key stakeholders Required key skills (functional/technical) • Strategy development: strong strategic thinking and analytical skills • Strategy Development – The ability to review Global and Local Healthcare programs and identify new business opportunities in China; important bridge between Global and Local. • Business Processes: Strong ability to establish well defined and structured business plans and commercial best practice • Evidence of Strong negotiation skills • Strong execution skills - evidence of making things happen! • Influencing Skills: Highly developed influencing skills for preparing and delivering professional business cases to Senior Management. • Influential, able to draw on a range influencing strategies, networking resources and experiences (track record of working across many different functions) Required qualifications/experience • Extensive experience in China Healthcare Industry (pharma/ Devices) • Min 10 years experience in MNC Pharma/ Devices in the Marketing, Product Management and Planning functions, • Previous government affairs related experience will be an key advantage • Proven track record developing new business in the Health sector • Established networks within the healthcare industry • A good knowledge or experience in Respiratory related illness would be advantageous • Fluent in English (written and spoken) mandatory
企業介紹:

  迪醫獵頭(www.httx68.com)于2003年成立,由幾個海外歸來的獵頭顧問創建,我們服務于藥品、醫療器械、醫院管理,保健品,還有生物工程,專業專注于醫藥衛生行業是我們的目標,我們的團隊成員由多位經驗豐富的具有醫藥醫療企業背景的獵頭顧問組建而成,主要為國際(內)醫藥企業提供中、高級人才尋訪,即獵頭服務。

  我們的獵頭顧問均會依靠個人的“能力”、“經驗”、“努力”完成任務,我們關注職位成功率和職位完成時間,我們的目標是:“90%職位成功率”和“1-2周之內完成待聘職位初次推薦”。

  迪醫獵頭總部位于北京,并通過設在各地的合作伙伴及網絡,提供完善的獵頭服務,因為專業和專注,有效提高了工作效率,降低了過程成本,從而間接降低客戶成本。因為事先關注成本,所以我們向客戶進行收費時,通常按行內最低標準進行收取,盡可能保證客戶的利益。

  迪醫獵頭,專業醫藥人才資源服務機構。我們吸引了成功的醫藥獵頭顧問,我們擁有高端行業和高端職能崗位相關的專業技術,醫藥獵頭顧問的出眾才智改進您的招聘程序,并且使您的公司更好地了解市場和競爭狀況。

  迪醫獵頭致力于招募全球最優秀的醫藥高級人才,為優秀的企業提供最合適的醫藥人才,品質成就品牌,迪醫獵頭專業醫藥獵頭全力打造醫藥界高端人才的供需平臺!

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